Branding and visual identity
Branding
Context
What is branding?
Branding is everything that makes your brand recognisable: how it looks, how it speaks and how people perceive it.
It covers strategy, visual identity (logo, colours and typography), tone of voice, brand story and market positioning. If you want a brand that's instantly recognisable, leaves an impression and stays in people's minds, branding is the step you don't skip.
That's why we don't reduce it to designing a logo. First we decide who you are and who you're talking to, and only then choose the colours, type and shapes that say it.
Who we help
Who it's for
- Brands starting from scratch that need a clear beginning.
- Companies that have outgrown their identity.
- Brands that look like everyone else in their category.
- Business owners who want to refresh their brand and make a stronger impression.
The problem
What we solve
A nice logo solves nothing if you don't know who you are, who you're talking to and why anyone should remember you.
What's included
What we actually do
- 01Research and competitor analysis
- 02Positioning and brand strategy
- 03Name and tagline (if needed)
- 04Visual identity: logo, colours, typography
- 05Tone of voice
- 06Brand book
- 07Rollout across key materials
Why Marketer
Why us
- ■
- ■Our team is properly trained: Lorena holds a BFA in Media and Communications (Birmingham City University) and a master's in digital marketing (Middlesex University London).
- ■The experience isn't just academic: Miro has spent years building his own brands and businesses, so we've been through branding ourselves: Mexican Street Food Amigos, Double Bubble and Bowl and Bubble.
- ■
- ■Strategy and design go hand in hand, from the first conversation to the final file handover.
- ■A brand book your team can actually use.
Working together
How it works
- 01Talk: we get to know your business and your goal.
- 02Analyse: your audience, your market and what you're already doing.
- 03Propose: a concrete plan, scope and timeline.
- 04Deliver: we do the work, keep you posted and never go quiet.
- 05Measure: we look at the numbers and adjust.
FAQ
Frequently asked questions
How long does an identity project take?+
It depends on the scope. You'll get an estimated timeline in the proposal.
Can I just refresh my existing logo?+
Yes, we do redesigns too. First we check whether the logo is really the problem.
What do I get at the end?+
All source files and a brand book with usage guidelines.
How many concepts do I get?+
The number of concepts and revision rounds is set in the proposal, depending on the project scope.