Meta and Google advertising
Paid advertising
Context
What is paid advertising?
Paid advertising is the fastest way to put your brand in front of the right customers at the exact moment they're looking for what you offer.
Unlike organic posts, paid ads on platforms like Google, Facebook and Instagram let us target people precisely by interests, location and behaviour. In short: you invest your budget directly in visibility that drives results.
Why paid advertising? Traditional marketing often works on a "let's hope they see us" basis. Paid advertising is a precise science. With carefully built campaigns, we make sure your offer shows up at the top of search results or in the feeds of your ideal clients. It turns your marketing budget into measurable enquiries, calls and sales.
Who we help
Who it's for
- You want fast growth: you don't want to wait months for Google to notice you organically.
- You're launching a new product or service: you need maximum visibility in a short time.
- You have a specific target group: you want your ads seen by exactly the right people (say, homeowners in Dalmatia or sailing fans).
- You want full control: you want to know exactly how many enquiries every euro brings in.
The problem
What we solve
Boosting posts and running campaigns without conversion tracking burns money with no clear picture of what you got for it.
What's included
What we actually do
- 01Tracking setup (Meta Pixel, GA4, conversions)
- 02Campaign and audience strategy
- 03Ad creative and copy
- 04Meta Ads (Facebook, Instagram)
- 05Google Ads (Search, Performance Max, Display)
- 06Testing and optimisation
- 07Reports you can actually understand
Good to know: budget and fees
Our agency fee and your ad budget are two separate things. The fee pays for our work: strategy, creative, setup and optimisation. You pay the ad budget directly to the platform (Meta or Google) with your own card or account. We never hold your budget and we don't make money on it.
Why Marketer
Why us
- ■We measure what matters to your business.
- ■We don't recommend campaigns just because there's budget.
- ■Complete cost transparency.
Working together
How it works
- 01Talk: we get to know your business and your goal.
- 02Analyse: your audience, your market and what you're already doing.
- 03Propose: a concrete plan, scope and timeline.
- 04Deliver: we do the work, keep you posted and never go quiet.
- 05Measure: we look at the numbers and adjust.
Case in point
9.35× ROAS in three months.
Jerkin Ljekovito bilje
make it matter.
The challenge
Jerkin wanted to grow online sales of its herbal products and bring new customers to its web shop.
The strategy
We set up a Meta campaign optimised for web shop purchases. Alongside it, we run their social media to build trust in the brand: three feed posts a week, one of them a Reel, plus regular stories.
The execution
The campaign ran continuously for three months on a steady daily budget. The focus was consistency, not short bursts. We tracked results closely and optimised as we went.
Results in three months
- 9.35×ROAS
- €3.60average cost per purchase
- 150,000people reached (approx.)
A 9.35× ROAS means every euro spent on ads came back more than nine times over.
Results according to the Meta Ads report.
FAQ
Frequently asked questions
How much ad budget do I need?+
It depends on your goal, market and competition. We recommend a figure after the analysis.
Do I pay the ad budget to you?+
No. You pay the ad budget directly to Meta or Google. You only pay us for our work.
When will I see results?+
The first data comes in right away, and campaigns settle after a testing period.
Do I get access to the ad account?+
Yes. The account is yours, we get access to manage it.
Do you guarantee results?+
We don't promise numbers upfront. We promise a clear plan, proper tracking and honest communication.