Photo and video content for social media

Content creation

Content people remember, because there's an idea behind it, not just a good camera.

Context

What is content creation?

Content creation is the planning and production of visual and written material that communicates a brand's values, identity and message.

Good content grabs attention, keeps your audience interested and makes you more recognisable in your market. The service covers professional photography and videography, creative social formats, copywriting, storytelling, Reels, campaigns and post series. What we make isn't just pretty. It has a goal, a strategy and a purpose. It helps you build a relationship with your audience, drive engagement and position yourself as a relevant, consistent brand.

Who we help

Who it's for

Brands that need visuals for their website, social media and ads.
Restaurants, hotels and shops that want to show the experience.
Anyone with too many stock photos.

The problem

What we solve

Beautiful content without a concept gets lost in the feed fast. People don't remember shots, they remember a story and a feeling.

What's included

What we actually do

01Creative concept and script
02Product, space and people photography
03Video and Reels production
04Editing and adapting for every format
05Copywriting for web, social and ads

Why Marketer

Why us

■Every shoot starts with one question: what is this content for?
■We shoot for specific channels and formats, never at random.
■Small team, fast turnaround.

Working together

How it works

01Talk: we get to know your business and your goal.
02Analyse: your audience, your market and what you're already doing.
03Propose: a concrete plan, scope and timeline.
04Deliver: we do the work, keep you posted and never go quiet.
05Measure: we look at the numbers and adjust.

Case in point

Moroccanoil Masterclass in Omiš

Moroccanoil · Studio Aka Wester

creative concept and visual direction
on-location photo and video production
the promo video for the 2026 campaign
Reels formats for social media
headshots, portraits and lifestyle photography
post-production and preparing content for digital channels

For the Moroccanoil masterclass in Omiš we delivered a full premium content production project to launch the brand's 2026 campaign, train hairdressers and strengthen Moroccanoil's image as a leader in professional haircare.

The focus was on high-quality visuals with a long shelf life: for social media, campaigns and PR. The production included a promo video for the new Moroccanoil campaign, plus photos and Reels tailored to social media for Studio Aka Wester and the brand's official campaign.

Reels